Marketing management by philip kotler pdf

Table of Contents

Title Page
About the Authors
Contents
Preface
Part 1 Understanding Marketing Management
Chapter 1 Defining Marketing for the New Realities
Chapter 2 Developing Marketing Strategies and Plans
Chapter 3 Creating Long-Term Loyalty Relationships
Part 2 Capturing Marketing Insights
Chapter 4 Collecting Information and Forecasting Demand
Chapter 5 Conducting Marketing Research
Part 3 Connecting with Customers
Chapter 6 Analyzing Consumer Markets
Chapter 7 Analyzing Business Markets
Chapter 8 Tapping into Global Markets
Part 4 Building Strong Brands
Chapter 9 Identifying Market Segments and Targets
Chapter 10 Crafting the Brand Positioning
Chapter 11 Creating Brand Equity
Chapter 12 Addressing Competition and Driving Growth
Part 5 Creating Value
Chapter 13 Setting Product Strategy
Chapter 14 Designing and Managing Services
Chapter 15 Introducing New Market Offerings
Chapter 16 Developing Pricing S